The Bloom of Rose Etc.: A Journey of Style and Family
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In a house filled with laughter, late-night giggles, and endless bursts of creativity, the seeds of Rose Etc. were planted. As a mama with an eye for eclectic style and a son who’s got a natural flair for fun and fashion, I was always searching for pieces that told our story - bold, colorful, and unapologetically us.
That’s where it all began, the idea that creativity could reflect love, life, and the bond between a mother and her son.
A Mother’s Passion
My love for mixing comfy with classy, started way before motherhood. I’ve always believed style should feel good, inside and out. When I became a mom, my style didn’t fade; it evolved. Between school drop-offs, workdays, and those rare nights out that feel like a celebration, I wanted to look good and still move with ease.
That balance of confidence, comfort, and color is what sparked our Womens Collection. Every piece carries a little bit of freedom, a touch of sass, and a whole lot of real-life beauty. From bold boho to soft-and-chic, we design for the mom who wants to shine in her own lane.
A Son’s Style
My son? He’s my Yin to the Yang. This kid’s got personality for days; colorful tees, slick kicks, and that smile that says, “I’m gonna run the world, just watch.” His wardrobe had to keep up: fun, fearless, and always on the move.
That’s how the Mini Collection was born, made for little gentlemen with big energy. From classroom fits to weekend adventures, every outfit is designed to let him express himself and feel confident doing it.
The Rose Family
Rose Etc. isn’t just a store — it’s a love letter to family, creativity, and connection. It’s for the mamas who balance everything and still find time to bloom, and for the minis who remind us why we hustle in the first place.
We celebrate individuality, the joy of family, and the beauty that blossoms when style meets heart.
So from our home to yours — Welcome to Rose Etc. Where love grows, style shines, and family always comes first. 🌹
Shop at Roseetc.com